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      HOFT Global
      • bd@hoft-global.co
      • +971 56 925 4680
      Welcome To HOFT Global



      Group Managing Director & Head of Strategic Transformation

      Education & Certifications

      • ACCA Member, UK
      • Chartered Accountant, UAE
      • Business Transformation Master Belt Program
        Member- Hong Kong I(Including Business
        Transformation Methodology BTM2, Digital
        Transformation Strategy, Change Management Deep
        Dive and Customer Centricity Management)
      • Certified Strategy Professional, UK and USA
      • Masters in Commerce, Karachi University, Pakistan


      Native Urdu ,  Arabic (Basic)  and  English (Proficient)

      About me

      Muhammad Zeeshan is a strategic minded, commercially driven and self-motivated and passionate finance and business professional and entrepreneur with more than 20 years of rich corporate experience across Asia, Middle East and Europe regions within Finance/FP&A,Strategy, Operations, Finance Transformation and Digital Business Transformation, working as a consultant with big 4 consulting firm PWC and across diversified range of industries including Telecommunication/ICT, Trading, Retail, F&B, Construction Contracting and Manufacturing.

      He is the founder and managing director of HOFT group. International speaker, trainer, coach and consultant – delivered in more than 7 countries across Asia, Middle East and Europe Worked as Finance Expert Panel member at Atheneum Germany Acted as President of CFO Community in the Middle East Region.

      Selected work experience and previous projects

      • FP&A Digital Transformation Project including Integrated FP&A, EPM, BI/Analytics and Automation at Telecommunication & Digital Government Regulatory Authority, U.A.E.


      • As Fractional CFO, Transformed the Finance function from controlling to value creation business partner in Asia Construction, Oman.


      • Transformed the Finance function from controlling to value creation business partner for various clients across Middle east including UAE, KSA and Egypt.


      • Worked as Audit and Business Advisory Consultant with PWC Pakistan.


      • Start-Up Advisor – Burcev Co., UAE and Poland. Cocaset, UAE & Nigeria and Metal
      Ores Group, UK.


      • Business Strategy Consultant – The Corporate Group, U.A.E & K.S.A.


      • Business Transformation Consultant – Including Overall Strategic Transformation, Finance Transformation & Digital Transformation at Elhaam Investment Group, U.A.E.


      • Trained senior finance leaders on finance transformation and strategy from globally renowed Organizations including Alstom International, SALIC-KSA, DEWA-Dubai, PWC Middle East & Africa including more than 6,000 professionals in public trainings across UAE, KSA, Egypt, Pakistan, UK and other parts of the world.

      Transforming For The Future With HOFT