- bd@hoft-global.co
- +971 56 925 4680
MOHAMED ELROUBY
CO-FOUNDER & MANAGING PARTNER/GLOBAL FINANCE AND STRATEGY LEADER, FP&A EXPERT, FINANCE DIGITALIZATION
Education & Certifications
- • CGMA Chartered Global Management Accountant
from CIMA Chartered Institute of Management Accountant, UK - • FPAC Certified Corporate FP&A professional, from
AFP Association for Financial Professional, USA - • CSCA Certified Strategy & Competitive Analysis, from
IMA Institute of Management Accounting, USA - • OKRP Certified OKR practitioner, from OKR institute.
- • MBA in Finance & Investment
Languages
Native Arabic speaker, English (proficient)
About me
Global finance & strategy leader, with 20+ years of experience in global multinationalcompanies ; J&J, Novartis, Allergan, Takeda, and Energizer.
Handled multiple international senior finance roles across the globe.
International Finance speaker.
Member of MEA FP&A council by AFP.
Gartner community ambassador.
Selected work experience and previous projects
• Established the FP&A function in Novartis OTC Africa.
• Implemented fully automated integrated planning model in Energizer Egypt & North Africa.
• Transformed the Finance function from controlling to value creation business partner in Energizer.
• Established 360 performance management tools in J&J, Novartis and Energizer.
• Automated the performance management reporting using RPA Robotic Process Automation technology in Takeda Pharmaceuticals.
• Implemented business intelligence solutions using PowerBI in multiple organizations.
• Implemented CPM corporate performance management solutions in multiple organizations.
• Supported the new go to market model in Energizer Middle East & Africa.
• Established a robust business planning process for Allergan IMEA.
• Distribution landscape and agreements’ review for GCC in Shire.
