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      HOFT Global
      • bd@hoft-global.co
      • +971 56 925 4680
      Welcome To HOFT Global

      MOHAMED ELROUBY

      MOHAMED ELROUBY

      CO-FOUNDER & MANAGING PARTNER/GLOBAL FINANCE AND STRATEGY LEADER, FP&A EXPERT, FINANCE DIGITALIZATION

      Education & Certifications

      • • CGMA Chartered Global Management Accountant
        from CIMA Chartered Institute of Management Accountant, UK
      • • FPAC Certified Corporate FP&A professional, from
        AFP Association for Financial Professional, USA
      • • CSCA Certified Strategy & Competitive Analysis, from
        IMA Institute of Management Accounting, USA
      • • OKRP Certified OKR practitioner, from OKR institute.
      • • MBA in Finance & Investment

      Languages

      Native Arabic speaker,  English (proficient)

      About me

      Global finance & strategy leader, with 20+ years of experience in global multinationalcompanies ; J&J, Novartis, Allergan, Takeda, and Energizer.

       

      Handled multiple international senior finance roles across the globe.

       

      International Finance speaker.

       

      Member of MEA FP&A council by AFP.

       

      Gartner community ambassador.

      Selected work experience and previous projects

      • Established the FP&A function in Novartis OTC Africa.


      • Implemented fully automated integrated planning model in Energizer Egypt & North Africa.


      • Transformed the Finance function from controlling to value creation business partner in Energizer.


      • Established 360 performance management tools in J&J, Novartis and Energizer.


      • Automated the performance management reporting using RPA Robotic Process Automation technology in Takeda Pharmaceuticals.


      • Implemented business intelligence solutions using PowerBI in multiple organizations.


      • Implemented CPM corporate performance management solutions in multiple organizations.


      • Supported the new go to market model in Energizer Middle East & Africa.


      • Established a robust business planning process for Allergan IMEA.


      • Distribution landscape and agreements’ review for GCC in Shire.

      Transforming For The Future With HOFT